During the quest of finding inspiration for the next Hand Drawn design, the Brand Artist decided to let the invisible force inspiration come to the Artist
as oppose to the opposite.
Within creating a Lifestyle Brand that consists of font based slogan prints these will always be a fine line between creating long term and short term font designs that will stand the test of time.
While keeping in mind the test of time approach and allowing an invisible force of inspiration to surface, the Brand Owner wanted to switch off from Brand business and be amongst common people mainly to listen
about views on currents affairs.
A main topic that was mentioned the most was a social theme that never ever gets old within society;
About how lose lips sink ships and that snitches get stitches.
After that light-bulb moment then came a two word street slogan that can be featured in any independent street movies and music videos