One of the creative challenges of having a clothing brand is creating new artistic designs to allure new customers and extend your product lines.
During the promotional period of our seasonal logo lifestyle sets,
noticed that our original consumers were asking about one of the first logo designs that never really got promoted that much.
So the brand owner thought; as soon as we have spare time,
we would promote this vintage design just like the previous ones.
The idea for this design was inspired by the brand logo design and also wanted to represent the Women and Kid departments of the brand.
We also wanted a symbol that will work well with our logo and that can always be rebranded with a celebration of every given year.