As the last piece of the collection puzzle is about to present itself it would be hard not to sit back and think about the journey up to this point in time.
For those who have been following the creative journey then you will know that this brand showcased images of every piece of the collection before completion;
From the boxes of original different size tracksuit designs to the accessory pieces that goes with the tracksuits like the embroidery patches and clothing labels.
Most clothing brand owners may think;
Why not just complete the whole collection first?
We are all here to inspire others along their journey in life.
Instead of replying to constant emails why not display the journey of creativity. The brands that may have inspired us along the way will naturally have an impact on how we display our style of work.
Other thing is that when you have come a long way with building something from nothing it would be nice to document the journey from a point of reflection.
A logo label is a symbol used to identify a company that brings instant public recognition, also uses fonts and images to convey a unique visual identity to represent and communicate your brand.
The next step from here is to arrange a photoshoot for this leisurewear tracksuit collection.
This is when the representation of the marketing strategy takes over.
Displaying different images based around this leisure lifestyle product.
Showing the steps to the final creation also shows the quality of work and effort put into this brand. Attention to detail and creativity is paramount with a self-made brand.