Happy to say that this is a monumental moment for this brand.
It has been months of planning for selecting the right artwork for the labels and patches for the new ‘Leisure Lifestyle’ clothing collection and now that everything has arrived it still feels unreal.
With the help of logo labels and embroidery patches this tracksuit design represents a new brand awareness.
The type of awareness that may remind consumers where the inspiration came from. It is good to create and build something that started from a dream, but it is also important to show respect to those other brands that inspire that dream.
Not only is it important to show respect but you can also try and achieve more than what they did and that is where the marketing and promotion plays a big part of the journey.
Regarding the market;
It is good to people watch and see their reaction when
wearing the new tracksuit.
The reaction is always good, as it could be a strong sign that consumers are tired of seeing the regular everyday
plain logo tracksuits.
Our design team was in the process of creating our own plain logo patch tracksuit collection, but due to vision response given to this leisurewear logo tracksuit the team has decided to stay on track with selecting new colourways for the next leisurewear tracksuit design.
As mentioned on the last blog, the next creative step after documenting the logo patches and labels is to do an introduction style photoshoot which will highlight the meaning of living in your own leisure with the help of casual sportswear mixed
with a utility clothing style.
Leisure Lifestyle Tracksuit
Logo Leisurewear Tracksuit (dresdeco.com)
#black #whitestripes #cotton #leisure #leisurewear #casual #casualwear #sportswear
#utility #ukclothingbrand #lifestyle #lifestylebrand #DresdecO