As a Creative Brand Director and Brand Artist, can't say what brings this brand more delight;
New Hand Drawn Brand base designs or adding new clothing products to the label wardrobe.
Guess you can call it a natural progression for any new / small clothing companies.
First; You start with a t-shirt and snapback range to showcase your brand logo then venture into leisurewear with embroidered or printed logo tracksuits, sweaters and hoodies.
The Owner of DresdecO always wanted to showcase all the Hand Drawn designs on a more 'Rock-star' platform by using Denim as the new canvas.
Use the 'Rock-Star' term because as a Lifestyle Label, tend to select staple clothing products that will stand the test of time
and that will always 'mix and match' with other leisure pieces like tracksuits, sweaters hoodies and snapbacks.
This selected staple clothing item is the ever present Denim Jacket.
Artistically entitled "DresdecO Denim"