“What do you see when you look at our latest brand product?”
What you see at this stage of production is a product that is not complete, but who wouldn’t take promotional photos to share the joy of a new chapter for this small brand.
What I see when I look at this clothing item is lots of different colorways and marketing campaigns. The type of campaigns that can take this brand to another branding level of exposure with aid of different image backgrounds and the people that will be selected to model this product. The type of garment colorways that work well with the current weather season.
What I see when I look at these promotional photos is the first chapter of marketing, promoting and selling the first tracksuit of a three-piece collection. The marketing and promoting side will always be the most challenging part due to selecting the right type of images for brand promotion posters and the selling side will also bring awareness to the brand of who our customers are.
Meaning that, the customers that can afford the asking price are our target audience.
Also see the marketing campaigns from this product targeting all sort of demographics, ranging from different age ranges and social backgrounds.
Other than the offline marketing plans, there is also lots of room for exposure within the world of sports and movies.
I guess the future seems bright for this new sportswear clothing item but for me to get where I think this product should be I need to work at it.
#streetwear #cozywear #homewear #outfit #DresdecO