Rebirth Of The BLOG

It is so nice to get a sudden creative awakening. 

During meeting new contacts and discovering new platforms, one thing that I did notice is that every other brand / platform has their very own promotional tool. The type of tool that works for itself and is still a part of a brand / platform but acts as the main component of the engine that keeps the brand ticking. 
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After this brief realization, simply asked myself; What is our main component of the brand engine? We always had this type of tool but suddenly stop using it because we felt that this tool was outshining the whole website due to lack of actual products at the time. (only being transparent) 

Not only would this tool bring more awareness to this brand (again) but, just like before we stop using it, this tool will also be the main newsletter for any upcoming brand artwork and products. 

If you haven’t guessed it already, this tool is a BLOG. 

Call it a bad play or just being short sighted but taking down the site blog at the time allowed more time to focus the actual productional side of this business. Now that we have our new manufacturing team that is a part of this brand, we can now get this business back on track.