Over-Come or Over-Think!!

When your dreams become your reality life
suddenly seems worth living.

As the Brand Artist of his own brand there will be times when you tend to over-think about a brand project or where you think your brand should be.

Best way to over-come your over-thinking is to focus on another creative hobby.

The another creative hobby for this Brand Artist is hand drawing footwear, which naturally turned into creating the very first Signature shoe.

Not only has the first Signature shoe increased the product department wardrobe of this brand but it has also inspired the Creative Director to be creative with the new bold print colour-way staple pieces by putting his merchandising magic to good use
for photography promotion.

Winter staples have a natural artistic twist; Think cool colour-way pieces blended with hand drawn fonts worn with matching suits or separates.

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Font Brand Apparel
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