DresdecO - Blog

11/3/2024 0 Comments

Absent Moment

You may think that it is pressurising to keep writing weekly or monthly articles but just like the artwork side of this business, it comes as standard. Similar to any athletic person going for a morning run before their day of full-on training.

I was in two minds about what this article should be about but, I thought I would go backwards to go forward with content that wasn’t published due to the decision of taking down the Blog.

They say it always a good thing to question yourself by recapping and asking;
Am I happy with where I am in my present life? Have I reached / attempted my goals?

Not having a Blog for over a whole year had me look back on what I have been doing creatively since the absence of the Blog. To be totally honest, not much has changed, the only main change is the growth of the approach of the new brand products. The type of approach that was never present at this brand like manufactured products, models and photo-shoots.

The moral of this article is that if you believe in what you do then a hiatus is just a break from regular life and not a break from who you really are and what you are working towards.

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10/26/2024 0 Comments

Rebirth Of The BLOG

It is so nice to get a sudden creative awakening.

During meeting new contacts and discovering new platforms, one thing that I did notice is that every other brand / platform has their very own promotional tool. The type of tool that works for itself and is still a part of a brand / platform but acts as the main component of the engine that keeps the brand ticking.

After this brief realization, simply asked myself; What is our main component of the brand engine? We always had this type of tool but suddenly stop using it because we felt that this tool was outshining the whole website due to lack of actual products at the time. (only being transparent)

Not only would this tool bring more awareness to this brand (again) but, just like before we stop using it, this tool will also be the main newsletter for any upcoming brand artwork and products.

If you haven’t guessed it already, this tool is a BLOG.

Call it a bad play or just being short sighted but taking down the site blog at the time allowed more time to focus the actual productional side of this business. Now that we have our new manufacturing team that is a part of this brand, we can now get this business back on track.

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10/17/2023 0 Comments

Leisurewear Promo Poster

“You are only as good as your last creation.”

With that being mentioned;
Why not develop on the latest logo lifestyle leisurewear tracksuit into an actual clothing collection?

While in the moment of still promoting the first leisurewear tracksuit and researching the movements of other brands, noticed that we need to add much more clothing products to the brand wardrobe. Chose to use this new collection to expand the brand markets with different clothing categories.

This style of fashion design process stems from our brand owner’s knowledge of fashion and how he was taught to research and make a storyboard of a step-by-step journey towards the final clothing product.

It has been a long time since we created a storyboard for any of our clothing collection so this will be a great moment in time to design some on trend graphic storyboards that can help
to promote our new creations.

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9/3/2023 0 Comments

Leisure Lifestyle Tracksuit

Happy to say that this is a monumental moment for this brand.

It has been months of planning for selecting the right artwork for the labels and patches for the new ‘Leisure Lifestyle’ clothing collection and now that everything has arrived it still feels unreal.

With the help of logo labels and embroidery patches this tracksuit design represents a new brand awareness.
The type of awareness that may remind consumers where the inspiration came from. It is good to create and build something that started from a dream, but it is also important to show respect to those other brands that inspire that dream.
Not only is it important to show respect but you can also try and achieve more than what they did and that is where the marketing and promotion plays a big part of the journey.

Regarding the market;
It is good to people watch and see their reaction when
wearing the new tracksuit.
The reaction is always good, as it could be a strong sign that consumers are tired of seeing the regular everyday
plain logo tracksuits.

Our design team was in the process of creating our own plain logo patch tracksuit collection, but due to vision response given to this leisurewear logo tracksuit the team has decided to stay on track with selecting new colourways for the next leisurewear tracksuit design.

As mentioned on the last blog, the next creative step after documenting the logo patches and labels is to do an introduction style photoshoot which will highlight the meaning of living in your own leisure with the help of casual sportswear mixed
with a utility clothing style.

Leisure Lifestyle Tracksuit

SHOP NOW
Logo Leisurewear Tracksuit (dresdeco.com)

#black #whitestripes #cotton #leisure #leisurewear #casual #casualwear #sportswear
#utility #ukclothingbrand #lifestyle #lifestylebrand #DresdecO

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8/19/2023 0 Comments

Logo Label Design

As the last piece of the collection puzzle is about to present itself it would be hard not to sit back and think about the journey up to this point in time.

For those who have been following the creative journey then you will know that this brand showcased images of every piece of the collection before completion;
From the boxes of original different size tracksuit designs to the accessory pieces that goes with the tracksuits like the embroidery patches and clothing labels.

Most clothing brand owners may think;
Why not just complete the whole collection first?

We are all here to inspire others along their journey in life.
Instead of replying to constant emails why not display the journey of creativity. The brands that may have inspired us along the way will naturally have an impact on how we display our style of work.
Other thing is that when you have come a long way with building something from nothing it would be nice to document the journey from a point of reflection.

A logo label is a symbol used to identify a company that brings instant public recognition, also uses fonts and images to convey a unique visual identity to represent and communicate your brand.

The next step from here is to arrange a photoshoot for this leisurewear tracksuit collection.
This is when the representation of the marketing strategy takes over.
Displaying different images based around this leisure lifestyle product.

Showing the steps to the final creation also shows the quality of work and effort put into this brand. Attention to detail and creativity is paramount with a self-made brand.

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8/5/2023 0 Comments

Embroidery Logo Patch

There is always a creative moment over here.
Whatever relatable item that is available can be showcased as a key particular of this journey.

On this current article we would like to bring light to a key item will be featured on our clothing products going forward. Not only is this new item a key addition but also a sign of growth.

This item is the
“Embroidery Logo Patch”

As a Leisurewear clothing brand, it is vital that this brand stands out with all the other brands by bringing awareness with
the power of a logo patch.

With the long-waited arrival of the new leisure logo tracksuit
still in the making, thought we could add this new embroidery logo patch to the long-awaited product launch.

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7/23/2023 0 Comments

Leisurewear Tracksuits Collection Artwork

Once you receive a well-made product there will always be a creative way to market your brand.

If you understand the meaning of the brand name, then you will know that there will always be some form of artwork that
aligns with our clothing products.

As you may have notice, it has been three months since our last blog post, but all good things come to those who appreciates a well thought of clothing collection.

Due to creative experience this brand decided to focus on the most time-consuming part of the clothing collection first then added all the secondary extra elements afterwards which can be to most non creative minded people the most creative part of the whole creative process.

Most consumers may wonder;
“Why would you put out the black tracksuit first instead of
the other hues on the collection?”

To be honest with our followers, this brand just wanted to draw more attention the actual design and not the palette of the tracksuit.
Just remain us and our followers, we have one other key part of this current collection to market and promote so stay tuned.

This is just a taste of what is to come from an idea that is inspired from the sportswear brands from the 1980’s.

Leisurewear Tracksuits Collection Artwork

#artwork #illustration #images #layout #tracksuit #black #grey #brown #whitestripes #leisurewear #casualwear #ukclothingbrand
#lifestyle #lifestylebrand #DresdecO

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4/16/2023 0 Comments

Leisure Promo Poster

As mentioned in a previous blog article;
Once you receive a well-made product there will always be a creative way to market your brand. What I see when I look at these promotional photos is the first chapter of marketing, promoting and selling the first tracksuit of a three-piece collection. The marketing and promoting side will always be the most challenging part due to selecting the right type of images for brand promotion posters and the selling side will also bring awareness to the brand of who our customers are.

Part of the process is the encouragement from the people outside of the brand like the business owners that are familiar with this clothing brand.
These helpful owners would ask;
"When I will give them these brand posters?"
After our networking conversation I would take mental notes of where
the best spots would be in their business for the posters while on store visit.

With the aid of the procreate tool and unreleased brand product posters, I wanted to start this campaign by creating a simple and plain page layout that will catch the attention of consumers of all ethnic
backgrounds and age ranges.

If you don’t this promotional poster in your local store, then you will definitely see this image on all our social platforms.
This is just a taste of what is to come from an idea that is inspired from the sportswear brands from the 1980’s.

Leisure Lifestyle Tracksuit Promo Poster

#promotional #promotion #promoposter #procreate #fonts #image #layout #tracksuit #black #whitestripes #preorders #available_now #leisurewear #casualwear #ukclothingbrand#lifestyle #lifestylebrand #DresdecO

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4/10/2023 0 Comments

Do You See?!

“What do you see when you look at our latest brand product?”
What you see at this stage of production is a product that is not complete, but who wouldn’t take promotional photos to share the joy of a new chapter for this small brand.

What I see when I look at this clothing item is lots of different colorways and marketing campaigns. The type of campaigns that can take this brand to another branding level of exposure with aid of different image backgrounds and the people that will be selected to model this product. The type of garment colorways that work well with the current weather season.

What I see when I look at these promotional photos is the first chapter of marketing, promoting and selling the first tracksuit of a three-piece collection. The marketing and promoting side will always be the most challenging part due to selecting the right type of images for brand promotion posters and the selling side will also bring awareness to the brand of who our customers are.
Meaning that, the customers that can afford the asking price are our target audience.

Also see the marketing campaigns from this product targeting all sort of demographics, ranging from different age ranges and social backgrounds.

Other than the offline marketing plans, there is also lots of room for exposure within the world of sports and movies.

I guess the future seems bright for this new sportswear clothing item but for me to get where I think this product should be I need to work at it.

Stay tuned.

#black #white
#streetwear #cozywear #homewear #outfit #DresdecO

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3/19/2023 0 Comments

Casual Creation

As a person with a loyal personality, I thought I would update our consumers / customers
about our new clothing products, which is getting a lot of attention from the
loyal customers of the brand.

After receiving the first sample from the selected clothing design, the owner decided to make a few changes due to a couple of missing keys features on both samples and an inspired mind-state. The first change was made by giving this suit a more of a casual look instead of a street silhouette. By opting for a collar instead of a hood, also to add a
matching colour zip to contract the stripes.

Once you receive a well-made product there will always be a creative way to market your brand. Other than researching what other brands have done in the past,
you can also find inspiration for our every lives. Which can make any market
campaign a never-ending process.

Inspiration for this tracksuit design comes from sportswear brands of the 1980’s and the legacy that these brands have captivated in the visual world of documentaries and movies.

If you are a fan of sportwear fashion, then you may need to buy attention to what is about to be released from the developments of this first tracksuit design.

New Casual Tracksuit.
coming soon

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